Chapter 4: The Biggest Email Mistakes You Didn’t Even Know You Were Making
Ok, imagine this scenario…
You religiously listen to a podcast every week.
The guy who runs it is a pretty well-known marketer in your niche and seems like a cool guy. After a few tweets back and forth, you decide to take the plunge and shoot him an email.
So, you pop open your email and just start writing. You tell him you love his podcast, but you have a couple of suggestions of things he could fix on his site.
You’ve read that you should “provide value” so that’s what you’re doing, right?
Until you get a response, a polite kiss-off.
You blew it. The good news?
It’s preventable.
Why Mistakes Matter And Why You Have to Learn How to Fix Them
When you get as much email as we do, you start seeing the same mistakes over and over again. And usually, these are mistakes people don’t even realize they’re making.
What are we talking about?
Even though it might not seem like a big deal, making mistakes in your emails can end up with devastating results like:
- losing out on potential gigs
- making bad first impressions
- not being able to connect with that one person you want
- missing out on guest posts
If you’re an online entrepreneur, not seeing success in any of the above because you’re bad at email means you’ve dug yourself a huge hole right from the start.
And, as the saying goes, you might never get a second chance to make a first impression. If you screw up, it takes a lot of extra work to get the chance to try again.
That’s what we want to help prevent.
8 Lessons